WHEN IT COMES TO CONTENT – QUALITY AND LANGUAGE MATTER THE MOST

When members choose virtual classes – there are 2 factors that matter the most – the language and the quality of the classes. A small research, conducted in 18 gyms in the Scandinavian market shows that virtual classes in local languages are the most popular and most chosen classes on demand, even though Scandinavians are among the world’s best non–native English speakers.

Understanding the importance of language for gym members has driven as to diversify our content library and add even more classes in different languages.Wexer Virtual now offers Les Mills classes in French. We have also added new classes from the Spanish content provider Radical Fitness and the Dutch provider Thuis Trainen.

High quality content also ranks as a top factor for choosing a virtual class. For example Les Mills’ classes are performing twice better than other English content. We are constantly updating our content library adding new high quality classes and removing old ones, so that you and your members have access to a great selection of virtual classes.