Articles

5 ways the Wexer Web Player can boost your bottom line

Why should your club sign up for the new Wexer Web Player?

Firstly, quite simply, it meets the demands of today’s 24/7 consumer: this password-protected, white label web portal allows users to stream hundreds of world-beating virtual classes to any internet-enabled device, any time, anywhere.

It’s fitness as consumers now expect it.

Add this service to your offering and you’ll be taking a huge step towards giving members exactly the workout they want, whenever they want it – all delivered under the recognised, trusted brand of your gym.

In turn, you’ll be buying into a loyalty-boosting service that puts your club at the heart of both in- and out-of-club fitness experiences.

 

A multi-faceted impact

Once you’ve integrated the Web Player into your business, the next step is to maximise your return on investment.

So, where can the Wexer Web Player have the biggest impact on your bottom line?

Clearly it can be used as a secondary revenue stream, allowing members to pay a small fee to access the service on whatever basis they choose – buying a pass for a day, a week, a month or a year. But it doesn’t stop there. We share our five favourite use cases…

 

#1 – Incentivise your prospects

Are you looking for a way to set your club apart from the competition – a selling point that will push even the most hesitant prospect over the line?

Whether you’re talking to those who aren’t convinced of the value of gym membership, or those who want a club to embrace activity beyond its four walls, offering complimentary Web Player access to all new joiners can be that all-important nudge that will encourage them to sign on the dotted line.

 

#2 – Added value memberships

In a highly competitive market, you need strong USPs – especially if you want to justify a higher price point in a market that’s become accustomed to low-cost operators.

So, while you can charge members to access your white-labelled Web Player, in some cases it might be better used as a value-added service – a way of giving your members more, at no additional charge, to drive perceived value to new heights and to maintain member loyalty.

 

#3 – Re-engage high risk members

There are plenty of systems and algorithms out there nowadays that can help your club identify high-risk members – those most likely to give up their membership in the near future. The real challenge lies in re-engaging them: what can you say or do that will inspire and re-motivate them when they already have one foot out the door?

One great option is to offer them complimentary access to the Web Player, adding value to their membership and making it more flexible around their needs and lifestyle.

 

#4 – Keep frozen members warm

Does your club allow people to temporarily freeze their memberships? If so, what are the main reasons they give for wanting to do so? Sometimes it will be due to illness, but more often than not it’s down to holidays, being away for work, life just being too busy to get to the gym for a while… And for all of these scenarios, the Wexer Web Player represents the perfect solution: group exercise any time, anywhere, on any device, helping members stay active (and loyal to your club) even when they can’t make it to the gym.

 

#5 – Create digital memberships

And what about those who don’t want to join a gym, or who can’t for geographical reasons, but who want to be active under the guidance of an expert they can trust?

The Wexer Web Player is the perfect solution: high-quality group exercise, delivered under the reputable banner of your gym and made available through digital channels to those who want to exercise at home. It’s an easy to use, easy to implement first step to creating digital-only memberships, broadening the reach, appeal and revenue potential of your health club business.

 

To find out more about the Wexer Web Player, or to arrange for a free 14-day trial, please contact us at info@wexer.com

 

Wellbeats classes on the Wexer platform

As you may have seen, we have launched three channels of Wellbeats classes on our virtual fitness players.

 

These channels – Circuits, Fusion and Rev – offer a wide range of classes for your members so there is something for everyone, even those on a tight schedule.

 

The channels are as follows:

 

CIRCUITS:

 

 

 

FUSION:

 

 

 

 

REV:

 

 

For more information about any of these classes, please get in touch at: info@wexer.com

Now Wexer is making everyone a premium customer

Our mission at Wexer is to make world-class exercise accessible to everyone by harnessing the power of technology.

‘World-class’ is key here. We partner with the leading content providers from around the world to ensure our class library offers strength in depth: our 1,000+ classes encompass all your members’ favourites from over 20 content partners, from Zumba to Beachbody and its Insanity workout; My Yoga Works to the Boxx; Piloxing to Sufferfest’s cycling workouts.

Up until now, though, any customers wanting to access the incredible line-up of CYBEROBICS classes had to sign up for a premium package with Wexer.

We were keen to change this: if we want to achieve our mission, we need to do everything we can to bring ‘world-class’ closer to ‘everyone’ – and that means ensuring everyone has access to every single inspirational class on our platform.

That’s why we’re delighted to announce that in the coming months, all CYBEROBICS classes on the Wexer platform are now available to each and every Wexer customer at no additional charge.

If you haven’t yet tried CYBEROBICS for yourself, be prepared to be blown away: these truly are no-expense-spared works of art.

For every new class, the workout concept is created by sports scientists, while scouts in the United States look for the perfect, jaw-dropping location and hold extensive trainer casting sessions. Production then uses a team and equipment worthy of Hollywood, filming in 4K quality and with multiple cameras to capture the action from all angles.

Perfectly tailored soundtracks are then recorded for each workout, as well as voiceovers – currently in five different languages. Classes are updated regularly, but more than 30 different classes are already available to Wexer customers in each language: English, German, Spanish, Italian and Polish.

Whatever type of class you want – cardio or conditioning, cycling or mind-body – it’s fair to say that CYBEROBICS has it covered in style. Get ready to experience tai chi, core, bootcamp, HIIT, cycle, hip hop dance, yoga, kettlebells, stretch, jazz dance and far more… all as you’ve never experienced them before.

For more information please get in touch at info@wexer.com

 

 

 

5 reasons why your business needs the Wexer Web Player

Heard people talking about the new Wexer Web Player and want to know more?

We’d better start by clarifying what it is. This is an exciting new addition to the Wexer ecosystem: a password-protected, white label web portal that allows users to stream their choice of class from Wexer’s extensive virtual group exercise library – any time, anywhere, on any internet-enabled device.

But as we all know, it’s the why that really counts – and there are some highly compelling whys for operators and members alike.

 

#1: Convenience & flexibility

As noted above, the Wexer Web Player allows users to stream classes any time, anywhere, on any internet-enabled device – their phone, tablet, laptop… Whether they’re at home, on holiday or travelling for work, it puts world-class fitness quite literally at their fingertips.

But it’s important to realise that this sort of convenience is what consumers expect nowadays: it’s why so many people look online for fitness content. Offering something like this is less a ‘nice to have’ these days, more a price of entry if you want to keep hold of your members.

 

#2: Retention & acquisition

This brings us nicely to point #2: the role of the Wexer Web Player in reinforcing relationships with members outside of the club.

By making exactly the same classes available to your members wherever they are, you’re creating a seamless offering that allows you, the operator, to ‘own’ the totality of their group exercise experience. It means your members get to enjoy classes they’re familiar with, and that they recognise as coming from their trusted gym brand, wherever they are and whenever they want to train. It extends your relationship with them and makes them more likely to stick with you.

But that’s not all. The Wexer Web Player also acts as a great acquisition tool, both for prospects seeking a gym that understands their whole-life needs – 85 per cent of all gym members now exercise at home too – and for those who aren’t yet ready, or indeed able, to join the gym. It caters perfectly for those who would like to start their exercise journey in the comfort of their own home – provided they know they’re doing so safely, with a reputable provider.

 

#3: Revenue driver

And so to point #3.

For non club-based exercisers, the Wexer Web Player represents a first step towards digital-only memberships. Its low-intimidation, virtual group exercise offering represents a reliable, trustworthy package that operators could easily sell as an affordable, at-home membership. As it can be white labelled, it also means these prospects begin to build a brand loyalty, should the day come when they want to move at least some of their workouts into a health club environment.

And, of course, the revenue opportunities don’t end there. Although health clubs might choose to offer the Web Player to existing members free of charge – a value-add designed to further drive loyalty and retention – it can also be sold, whether that’s per class, day, week, month, quarterly or annually. There’s also an option to offer free trials.

Given the proportion of gym members who exercise at home, it’s easy to see how this could become an important additional revenue stream.

 

#4: Ease of implementation

Of huge appeal is the Wexer Web Player’s absolute ease of implementation. It requires no technical integrations, which means we can launch it into your business as quickly as 14 days from signing an agreement, seamlessly embedding it into your existing websites and apps.

We’re working on making this process even quicker.

Just think: 14 days from now, your members could be accessing your very own, bespoke Web Player – your brand, your colour scheme, your logo, your choice of highlighted class collections – and enjoying high-quality group exercise, both in and out of the club.

 

#5: Member insight

Finally, the Wexer Web Player offers invaluable insight into your members’ interests and behaviours, thanks to comprehensive usage reporting: which classes are being used and how often.

Harnessed properly, this simple, anonymised data will allow you to continually evolve your offering to even better meet member needs – not only in terms of the classes you highlight on the Web Player, but in terms of your in-club offering too.

 

To sign up for a free, no-commitment 14-day trial of the Wexer Web Player, or to discuss how the Web Player could be integrated into your business, please contact: info@wexer.com

 

DMI Presents Wexer CEO Paul Bowman with a DMI Digital Leader Award

Personalising the Fitness Experience at Gyms around the Globe

 

Tell me about your role as a digital leader.
I’m the CEO of Wexer, a digital fitness platform that delivers personalized gym services that are disrupting the fitness industry worldwide. Our mission is to make virtual exercise more accessible through the use of technology. We’ve grown significantly since our 2008 start in Denmark and currently partner with fitness chains on five continents and in 58 countries.

How is the fitness industry benefiting from digital transformation?
It is said that “health is the new wealth” and the fitness industry has exploded in the past decade, experiencing nearly 4% growth annually according to Forbes. Still, the conventional brick-and-mortar gym industry has lingering issues related to overall member retention. Many members are intimidated by the fitness equipment and/or do not see fast enough results from their investment in their gym experience so motivation declines and they stop attending. Wexer empowers fitness chains to meet customers where they always are these days– on their phones!

Specifically, what services does the app provide gym members?
While typical fitness apps provide basic functions, like heart-rate monitoring and step-counting, our app delivers a complete set of services unique to the fitness chains Wexer partners with, including live-streamed and on-demand fitness classes. From ballet barre to meditation to boxing, cycling and high-intensity interval training, our platform delivers a comprehensive set of workout offerings for fitness enthusiasts of all levels. Members can access gym services from wherever they happen to physically be at that moment. They can also upgrade their membership, book an upcoming class and purchase a protein shake. Experience it for yourself by participating in one of our on-demand fitness classes here!

How are you augmenting the value of the typical brick-and-mortar gym experience?
We like to think of our mobile app as “a gym in your pocket.” The app provides a direct line of communication between fitness clubs and their members who may not be able to get to the gym in person often enough due to scheduling, lack of confidence, traffic jams, childcare issues or any of the myriad of other reasons gym patrons skip workouts. Conversely, the app is also a value-add for fitness chains, as it sells gym services and promotes overall sales retention. We’re extremely proud of the direct correlation that exists between member use of our app and the impressive member satisfaction scores for the fitness chain we serve.

What’s next for Wexer?
We’ve set our sights on expanding beyond traditional health clubs into a broader range of fitness venues. For example, we’ve been contacted by a major hotel group in Europe interested in implementing our platform across the continent. Additionally, as corporations of all types begin to truly understand the business value of a healthy workforce, expect to see many global offices start to leverage our services. We’re extremely excited about the prospects of expanding into commercial industry.

Describe your collaboration with DMI.
We’ve had a tremendous experience partnering with DMI over the past two years. DMI was originally recruited to help develop the app into a multipurpose tool, and now manages our core technologies within the app. The partnership is currently accomplishing more than ever in terms of managing content outside of the four walls of fitness facilities, as Wexer explores a commercially expansive future. We’re excited to see where the collaboration with DMI takes us!

For any more information please contact us at info@wexer.com

Wexer’s new user interface: We make finding the perfect class simple

A browser is only as good as the ease with which you can find exactly what you want through it.

That’s why we’ve re-invented the user interface of the Wexer Player – the shop window of our virtual class system. We wanted to make it even easier to search for and identify the perfect workout from our extensive library of over 1,000 virtual group exercise classes.

We started off with the look and feel, making the whole thing lighter, brighter and even more visual, with headlines and imagery that really pop off the page and draw you in. It’s about making the experience clean and clear, inspiring and inviting.

(That said, if you preferred the darker screen of our old user interface, a simple toggle in Settings allows you to instantly change from white to black, and back again – the colour scheme will change without losing the benefits of the other improvements we’ve made.)

It’s easy to change language too, simply clicking on the current language shown in the corner of the home screen and choosing from the other language options shown.

 

 

Go home

But it’s the rest of the home page that deserves the real attention, with just three buttons from which to choose: Explore, View Schedule, and Search. We’ll talk you through each of these in a moment. First, though, a quick mention of what lies beneath: an eye-catching carousel of images showcasing all the newest classes. Scroll across, either by swiping or by clicking the arrows, for brand new workout inspiration.

And so to ‘Explore’. Select this option on the home page and you’ll launch a screen featuring a distinctive, impactful thumbnail for each class Collection – our new way of organising classes for ease of navigation.

(Consistency of experience being the name of the game here, this – Collections – is the same approach we’re already using on the Wexer Web Player, for those of you familiar with this fantastic new product.)

Every class in the huge Wexer library is currently encompassed within 10 main Collections, from Ride The World to Yoga, Sixpack Abs to Powerful Mind & Meditation, Body Weight Blast to HiiT It. Simply scroll down the screen to find the Collection you want.

Please note, in addition to these main Collections, there are two further, specially curated Collections – Featured and Most Popular – which will always be found at the top of the list. The classes within them will likely change each time you log in, as these Collections respectively offer our recommended new classes and the most played classes in your club.

 

 

Drill down

Once you’ve found the Collection you want, click ‘View all’ to launch a new page showing a helpful thumbnail for every class in that Collection – not just an image to represent the class, but also its duration and a tag to show the type of workout: cardio, mind-body and so on. Once again, it’s about simplifying the search process, clearly signposting the key attributes of each workout – attributes on which decisions are most commonly made – to help you quickly find what you need.

Scroll across this page to explore all the classes available in your chosen Collection. Then, when you think you’ve found the class you want, double check by clicking on it. This will launch a handy preview: a short video from the class, along with a class description and key information around class duration, type, level, trainer and provider.

Press ‘start’ and the class will begin, on-demand – or alternatively, if you now realise you’ve done it before and want to try something new, how about we recommend an alternative? Beneath every class preview you launch, you’ll see ‘Related content’ – our suggestions of other great classes that match your search criteria, and that might give you just the workout inspiration you’re seeking today.

 

Simple, fast, intuitive

Next up is ‘Search’, which instead of using Collections allows you to search for a class by category, keyword or content provider.

If you search by category, you’ll have three filters from which to choose: Duration, Type and Level. Apply just one of these filters, two, or all three for a very precise search.

Searching by keyword presents you with a search bar into which you type the relevant search term(s), whether that’s a specific class name, a type of class, provider, or even body part you want to train.

Finally, choosing to search by provider launches an impressive list of all of Wexer’s world-leading content partners. Scroll across the logos to find the provider you’re looking for, then click to view all their classes.

As before, search results will all appear as eye-catching thumbnails on a results screen; click on any of these classes for a preview.

Once again, it’s about making your search simpler, faster and more intuitive, ensuring you quickly get to the class you want – however you choose to approach your search.

 

 

Schedules that sell themselves

Finally, ‘View Schedule’ is where you can view the club’s timetable of scheduled virtual classes – and once again it’s far more visual than before, with the relevant thumbnails used for each class. This not only makes it more eye-catching for end users, but also – by offering a great overview of the spread of classes – makes it easier for studio co-ordinators to plan timetables.

View by day (across the top) and, within each day, by start time (down the right-hand side). You can also zoom in and out (buttons to the right of the screen) to switch between viewing an overview versus focusing in on the detail of a specific day or time.

And, of course, if members want to know more about any class they see on the timetable, all they need do is click on the thumbnail to launch a preview.

Particularly interesting here: if a club also has Wexer Web Player or Wexer Mobile, there’s an option to add a QR code to this preview page. This allows members to scan and save an interesting-looking class to do at home later, or even to do on their own elsewhere in the gym – great if the class has already started in the studio and they want to try it for themselves, from the start, or if a popular virtual class is full and they don’t want to miss out altogether.

 

 

Partner integrations

Last but not least, the Settings tab is also the place of partner integrations.

Got Wexer Beat in your club – Wexer’s heart rate monitoring system created in partnership with Motosumo? This is where you can choose whether (or not) to overlay heart rate data on the studio big screen for any given class.

Got Wexer’s very latest Player and upgraded to the fully interactive version of Intelligent Cycling? This is where you integrate with the Intelligent Cycling app, allowing your instructors to design and schedule bespoke workouts for your members.

You may not currently use this section of the Player much, but as our list of partnerships grows, this Settings tab will become an invaluable hub to manage the member experience in your virtual classes.

We will update you shortly on time frames for the new interface roll out.

We hope this blog has answered any questions you might have on our new user interface – as well as some you didn’t even know you had yet! – but as always, if you have any further queries, we’re here to help. You can contact us at info@wexer.com

So you think you know your customer?

Do you still think of millennials as ‘the young generation’ – a group of people you might turn your attention to a few years down the line?

If so, it’s time for a reality check.

While definitions vary, the consensus is that, in 2019, millennials are aged anything up to 40. Meanwhile, the oldest members of the subsequent generation – Gen Z – are aged anywhere between late teens and early 20s, depending on whose definition you use.

 

As a gym or other fitness provider, this isn’t your future target market. This is your primary audience right now.

Already, between them, millennials and Gen Z account for 80% of all gym-goers. But while an impressive percentage of a comparatively small total – the roughly 15% of the population who are members of a gym – what this actually points to is a huge opportunity to blow the market wide open, growing the whole sector exponentially by harnessing the enthusiasm of these generations for all things health and fitness.

And these generations really do offer the potential for this sort of growth. As far back as the mid-1990s, millennials overtook Gen X to become the largest generation globally, but Gen Z is now predicted to overtake millennials this year; Bloomberg estimates Gen Z will rise to 32% of the global population in 2019, surpassing the millennials on 31.5% – and this a conservative estimate based on the comparatively late 2000/2001 as the generational split.

Millennials will, adds Bloomberg, continue to represent the bigger proportion in the world’s four largest economies: the US, China, Japan and Germany. However, overall the fact remains:

 

These generations account for over 60% of the world’s population – and they are characterised by their prioritisation of health and fitness.

However, don’t assume that means ‘if we build it, they will come’. Fitness providers of all shapes and sizes have important decisions to make when it comes to packaging their offering in a way that appeals to these generations.

One thing it inevitably means is the need to embrace technology. Gen Z is, after all, the first entire generation unable to remember a world without the internet; we may have classified the millennials as ‘digital natives’, but Gen Z goes a step further into digital entrenchment.

And this isn’t a passing fad. Hot on the heels of Gen Z comes Gen Alpha – those born after 2011, who have grown up using smartphones and tablets instead of books; we’ve all seen the babies on YouTube trying to swipe or click on the pages of printed magazines.

How will this generation interact with your fitness business when, in just a few years’ time, they’re old enough to use your facilities?

 

The long and short of it is, purely analogue fitness businesses are becoming less relevant by the day.

From the millennials onwards, consumers quite simply expect products and services to be available when and where they want them, accessed from the palm of their hand through their trusty smartphone. Why should fitness be any different?

The answer is: it shouldn’t – and isn’t, with vast reams of fitness content already being accessed online and through apps. The consumer has moved on.

Set against this backdrop, the need to ‘digitally transform’ is clear – but it can be hard to know where to start in bringing your fitness business into the digital age.

Wexer can help. From on-site virtual group exercise to the new Wexer Web Player – which makes world-class workouts available any time, anywhere, through any internet-enabled device – our digital ecosystem helps you create a seamless experience for your customer. One that aligns with today’s on-demand mindset.

 

Our advice: Don’t think of this as future-proofing. Think of it as a re-set button you need to push today.

 

 

To find out more about how Wexer can help your business catch up with the needs of today’s fitness consumers, contact info@wexer.com

 

 

 

What retail can teach us about the future of fitness

People always say the fitness industry lags behind other sectors. They say it as a criticism – yet in some ways, it’s a good thing.

Why? Because it means we have a chance to understand the trends that have shaped those sectors. It means we have an invaluable opportunity to put measures in place to pre-empt and prepare for them, and with it future-proof our businesses.

Let’s take retail as an example. Rewind a decade or so, we were seeing ever more experiential stores being built. Shopping became less chore and more entertainment – and yet convenience still ultimately won the day. Online shopping continued to chip away at the traditional model and, as it became increasingly mainstream, more and more consumers opted to click, select, pay… and then move on to something other than shopping altogether. The result? A not-so-slowly-dying high street as shopping morphed into something consumers did from the palm of their hand.

There are obvious parallels to draw with fitness, where today’s health clubs have an undeniable ‘wow’ factor but still only attract around 12–15 per cent of the population even in most developed markets. Meanwhile, both existing exercisers and, crucially, those new to fitness are being drawn towards the digital offerings: online fitness providers and influencers whose advice and programming is no more than a click away, available any time, anywhere. Once again, convenience is proving to be a huge selling point.

So, how do we prevent health clubs dying off in the same way as retail outlets? How can we keep clubs relevant to consumers, even as their preferences change and evolve in terms of how they consume fitness?

The answer is simple and doesn’t have to be hard to implement: clubs must extend their model so it no longer relies purely on people coming in to their facilities to work out. Rather than allowing themselves to be replaced by online competitors, they must adopt a hybrid membership model that allows them to own the online space as a digital extension of the physical club offering.

Tools such as Wexer Web Player can play an instrumental role in delivering this quickly, compellingly and cost-effectively.

This new offering from digital fitness leader Wexer is a password-protected portal that offers on-demand access, through any internet-enabled device, to 500+ top-quality virtual group exercise classes. It gives consumers what they want – 24/7 access to great fitness content that allows them to work out whenever they like, wherever they may be – but, by integrating with a club’s existing website and/or app, the club has clear ownership of the experience.

Even better, this is achieved without any significant investment on the operator’s part as no technical integrations are required; Wexer Web Player costs just US$249 a month for the first 200 users, and $249 for every additional 200 users.

Wexer Web Player is the perfect bridge between the physical and digital worlds of fitness. It facilitates a best-of-both-worlds situation: one where clubs remain at the heart of the experience, but where fitness users can choose how they want to consume that experience from one day to the next, whether in-club or from the palm of their hand.

 

For more information please get in touch at info@wexer.com

 

 

We’re hiring! Business Development Executive, US

JOB DESCRIPTION

 Job Title: Business Development Executive (BDE) – Web Player

Reports to: Head of Business Development (HBD)

Place of Work: East Coast or West Coast, US

Line Management Responsibilities : None

Employed by: Wexer Virtual

Organisational Context: Business Development / Account Management

 

 

Main Purpose of Role

To be responsible for managing, implementing and driving the company’s European Web Player sales both commercially and operationally, creating robust, positive relationships and generating new business in the franchise, single site operator and small fitness chains 10/20 sites markets.

 

About Wexer…

Our vision is to create a healthier and happier planet by delivering a partner-centric business approach. At Wexer we don’t have customer, only partners and we work vigorously to earn and keep partners’ trust and to secure long-term relationships.

As digital fitness market leader, our mission at Wexer is to make world-class exercise accessible to more people through the use of technology – at the same time ensuring traditional fitness operators remain at the very heart of this experience.

Our technology creates a bridge between the digital and physical worlds. It enhances our clients’ in-facility products and experiences; it broadens the audience for their expertise, talent and programming via new ‘always-on’ channels; and it enables every user touchpoint to be shaped by data and personalized insight.

Our technology isn’t there to replace operators. It’s a vital tool to guarantee their future.

 

About the Role…

To be successful in this role, you will be a sales ace with a partner-centric mind-set. You have a good understanding of selling SaaS solutions. You will become part of a hard-working, high performing, young and dynamic team. We set the bar high and so do you.

 

Direct Responsibilities: Sales and After Sales Services

The main task is to generate sales from new and existing business, and help building/growing for our Web Player business. The focus is in Europe and specifically with single club owners, franchisees and small fitness chains up to 10/15 sites.

 

The candidate must make sure clients experience smooth transition from purchase to having a fully functional Web Player for their facility/club – and assist with any support.

 

  • Contacting, winning and developing new potential clients, specifically among the single club owners and franchisees
  • Contact for franchise and single sites Sales & Services in the European market
  • Assist the HBD with Key Accounts and large accounts on pre- and post-sales activities on the Web Player
  • Reporting of Sales statistics to HBD
  • Review new business revenue targets on a monthly basis to ensure achievement is on track and produce a profit and loss analysis
  • Communicate with the HBD on a weekly basis to ensure all business opportunities are being closed in line with sales strategies and agreed KPI’s
  • To ensure all progress is reported on in a clear and consistent manner

 

Skills/Aptitude

  • Ability to work under pressure
  • Work well to deadlines and targets
  • Works with minimal supervision
  • Excellent verbal and written communication skills
  • Ability to determine the needs and requirements of potential partners offering suitable solutions and overcoming objections as and when required
  • Meets and demonstrates Wexer values
  • Additional languages are a benefit but not essential

 

Essential

  • Degree level qualification or equivalent
  • Has substantial experience communicating effectively with key decision makers including; owners and franchisees
  • At least 1 years previous sales experience in SaaS solutions
  • Proven experience in sales, meeting and exceeding KPIs and targets
  • Proven commercial acumen of driving a revenue line within a business
  • Has experience in producing sales plan, setting targets and producing budgets
  • Strong organisational skills with excellent attention to detail

Preferred Experience:

  • Detailed knowledge of Fitness Industry
  • Salesforce experience

 

To apply please send CV and covering letter to: info@wexer.com

We’re hiring! Business Development Executive, London

JOB DESCRIPTION

 Job Title: Business Development Executive (BDE) – Web Player

Reports to: Head of Business Development (HBD)

Place of Work: London, United Kingdom

Line Management Responsibilities : None

Employed by: Wexer Virtual

Organisational Context: Business Development / Account Management

 

 

Main Purpose of Role

To be responsible for managing, implementing and driving the company’s European Web Player sales both commercially and operationally, creating robust, positive relationships and generating new business in the franchise, single site operator and small fitness chains 10/20 sites markets.

 

About Wexer…

Our vision is to create a healthier and happier planet by delivering a partner-centric business approach. At Wexer we don’t have customer, only partners and we work vigorously to earn and keep partners’ trust and to secure long-term relationships.

As digital fitness market leader, our mission at Wexer is to make world-class exercise accessible to more people through the use of technology – at the same time ensuring traditional fitness operators remain at the very heart of this experience.

Our technology creates a bridge between the digital and physical worlds. It enhances our clients’ in-facility products and experiences; it broadens the audience for their expertise, talent and programming via new ‘always-on’ channels; and it enables every user touchpoint to be shaped by data and personalised insight.

Our technology isn’t there to replace operators. It’s a vital tool to guarantee their future.

 

About the Role…

To be successful in this role, you will be a sales ace with a partner centric mind-set. You have a good understanding of selling SaaS solutions. You will become part of a hard-working, high performing, young and dynamic team. We set the bar high and so do you.

 

Direct Responsibilities: Sales and After Sales Services

The main task is to generate sales from new and existing business, and help building/growing for our Web Player business. The focus is in Europe and specifically with single club owners, franchisees and small fitness chains up to 10/15 sites.

 

The candidate must make sure clients experience smooth transition from purchase to having a fully functional Web Player for their facility/club – and assist with any support.

 

  • Contacting, winning and developing new potential clients, specifically among the single club owners and franchisees
  • Contact for franchise and single sites Sales & Services in the European market
  • Assist the HBD with Key Accounts and large accounts on pre- and post-sales activities on the Web Player
  • Reporting of Sales statistics to HBD
  • Review new business revenue targets on a monthly basis to ensure achievement is on track and produce a profit and loss analysis
  • Communicate with the HBD on a weekly basis to ensure all business opportunities are being closed in line with sales strategies and agreed KPI’s
  • To ensure all progress is reported on in a clear and consistent manner

 

Skills/Aptitude

  • Ability to work under pressure
  • Work well to deadlines and targets
  • Works with minimal supervision
  • Excellent verbal and written communication skills
  • Ability to determine the needs and requirements of potential partners offering suitable solutions and overcoming objections as and when required
  • Meets and demonstrates Wexer values
  • Additional languages are a benefit but not essential

 

Essential

  • Degree level qualification or equivalent
  • Has substantial experience communicating effectively with key decision makers including; owners and franchisees
  • At least 1 years previous sales experience in SaaS solutions
  • Proven experience in sales, meeting and exceeding KPIs and targets
  • Proven commercial acumen of driving a revenue line within a business
  • Has experience in producing sales plan, setting targets and producing budgets
  • Strong organisational skills with excellent attention to detail

Preferred Experience:

  • Detailed knowledge of Fitness Industry
  • Salesforce experience

 

To apply please send CV and covering letter to: info@wexer.com