Wexer Virtual announces that Paul Bowman has been promoted to Chief Executive Officer in succession of Rasmus Ingerslev, who will continue on the board as Executive Vice Chairman. Frank Napolitano remains Chariman of the company.
With 300% growth over the past year and installations with the majority of the top 25 club groups globally, Wexer Virtual has come a long way since it was founded in 2008.
“The past seven years has been quite an adventure and I am incredibly proud of what we have accomplished as a team. The hard work continues but the ship is now steady and has a new captain. Paul is one of the most talented leaders I have worked with and I am very sure he will take the company, along with clients and partners, to the next level” says the founder and former CEO Rasmus Ingerslev.
Paul Bowman, a New Zealand native, has held senior management roles within various club groups in the UK and internationally. His latest role was Global Sales and Marketing Director at Wexer Virtual and he will continue to be based in the European office whilst still managing the US and Asia/Pacific offices.
With Bowman at the helm, Wexer will continue to focus on helping clubs maximize the value of their group exercise studios. “Technology is changing our industry and club owners recognize that today’s consumers want flexibility. If you, as part of this equation, want to offer group exercise classes at all times during opening hours, virtual classes is the only thing that makes sense.” says the new CEO. He does however emphasize, that Wexer is not merely selling a product but rather providing a tool and taking responsibility for making sure their partners understand what it requires to make successful use of it.
Wexer has become a truly global company with clients in more than 30 countries across 5 continents and 9 different nationalities on their team. Additionally, they work with the strongest brands in the World within group exercise programming. “We have created a strong platform for further growth – and I am a strong believer that virtual will be a ‘must-have’ for clubs within a short time frame. It simply does not make sense do leave studios empty at any time of the day when the alternative is so compelling from both a member and an operator perspective“, Rasmus Ingerslev finishes.