A 10% uplift in guest satisfaction scores, achieved in the space of months – not years.
How many initiatives could you imagine implementing in your hotels that would deliver this sort of impact – especially if your guest satisfaction scores already averaged almost 77%?
It’s the thing stretch targets are made of isn’t it – yet these are exactly the results achieved by Spanish hotel operator Meliá when it piloted Wexer Virtual, the market-leading virtual group exercise solution.
Meliá already had small studio spaces – around 25-30sq m – which were used only occasionally for activities such as yoga or relaxation. The hotels were keen to get much more from these spaces; offering virtual classes was seen to be the ideal solution.
Wexer Virtual has since provided huge added value for guests, allowing them to select exactly the class they want to do, at any time of day or night, from an on-demand library of over 1,000 classes. Suffering from jetlag and struggling to get going in the morning? Kick things off with a HIIT class. Need to wind down after a busy day of business meetings? How about a meditation or yoga class?
And the results speak for themselves.
The average guest satisfaction score for Meliá’s gyms sits at 78.6%, but the highest satisfaction score for an individual gym that doesn’t have Wexer is 76.8%; the overall average is pulled up significantly by Hamburg and Palma, the two Wexer pilot sites, where the gyms achieve satisfaction scores of 84.5% and 88.4% respectively.
Qualitative user feedback has also been very positive, with reviews on TripAdvisor and Booking.com raving about the virtual classes, the “modern studio” and the 24-hour gym that “offered everything needed”.
In this digital age, consumers expect fitness to be accessible any time, anywhere, at the click of a button. That expectation is only magnified in the 24/7 environment of a hotel.
Wexer helps you meet those expectations.
To find out how Wexer can help you meet guests’ 24/7 fitness expectations, please contact us at firstname.lastname@example.org