Posts by Hazel Frank

Why Wexer is the most reliable virtual platform on the market

There’s nothing worse for members than turning up at their club, only to find their class has been cancelled. That applies whether it’s a live instructor who’s called in sick with no cover in place, or a virtual class that’s been cancelled due to technical issues.

Such scenarios have a hugely negative impact on member satisfaction, and in turn retention.

That’s why Wexer prides itself on the reliability of its technology, with stats that speak for themselves: across all our clients in more than 50 countries, our system is up and running more than 99.% of the time.

We also continually innovate and evolve, reviewing our technology on a daily basis to ensure it continues to be truly market-leading in every respect.

It’s just one of the reasons why health club megabrands BasicFit (over 530 clubs) and McFIT (over 240 clubs) have chosen us as their technology partner, exclusively using Wexer as the platform through which they deliver virtual fitness across their estates.

But how do we ensure our technology is so reliable? We thought we’d share a few of our secrets…

#1 – Hardware

We know clubs need technology that stands up to heavy commercial use. That’s why we’ve invested – and continue to invest – in creating the most robust technology possible, with industry-leading levels of reliability.

How do we do this? There are many factors, but one important point is that we use only dedicated, industrial-grade hardware; we never use consumer-grade hardware in the delivery of our content, or allow consumer technologies to dictate our commercial systems. For us, reliability is paramount. We simply do not believe adapted consumer technology can ever deliver the robust platform our partners need.

#2 – Connectivity

None of our virtual class content is streamed. Instead, it’s stored locally, with everything pre-loaded onto your Wexer Player; any new downloads take place overnight, via a fast and reliable wired network connection, which means your classes are all sitting there ready to simply press ‘play’ the next day.

As a result, that dreaded buffering experience becomes a thing of the past; with Wexer, you can be assured of an uninterrupted delivery of your virtual classes, however temperamental your internet connection.

Additional reliability comes courtesy of our worldwide Content Delivery Networks, which host Wexer content across the globe; whatever region you’re operating in, our network will ensure you receive your content as promptly as any other.

#3 – Management

We’ve designed all our back-end software ourselves: purpose-built support software that delivers what you need in a simple, reliable way, from ‘click and drag’ scheduling to robust reporting that monitors class attendance in real time to help you refine your timetable.

Meanwhile, our new smart-loading tool helps you keep your group exercise offering fresh and 100 per cent relevant to your members. This AI-based technology analyses the virtual class usage at your club, identifying content on your Wexer Player that is older and no longer used. This is then extracted from the system and automatically replaced with the latest class releases; of course, any virtual classes in your current schedule will be protected, as will all popular classes, however old they might be. This further drives the efficient running of your Wexer system, avoiding your Player becoming clogged up and slowed down by content you don’t use.

#4 – Support

Our automated monitoring system checks our platform 24/7, worldwide, to minimise any issues. And if there are any problems, we attend to them very quickly and proficiently: we commit to responding within three hours, with most issues resolved within 24 hours; 50 per cent are resolved within the first three hours of being reported.

We’re also on-hand 24/7 to resolve any tech queries you might have.

These are, we believe, compelling reasons to entrust your virtual class offering to Wexer. For more information, please contact info@wexer.com

AVAILABLE NOW: On demand virtual classes, anytime anywhere!

Exercise is everywhere nowadays. Whether it’s streamed videos or social media influencers, fitness apps or online weight-loss programmes, activity provision is now no more than the click of a button away. And consumers are responding: the internet is now the first port of call for many of those looking for fitness programmes.

Set against this context, it can be very hard for health club operators to ‘own’ a member’s full fitness journey, from in-club to at-home to elsewhere. Yet that ownership is vitally important to maintaining their loyalty.

So how do health club operators respond?

Crucially, operators must recognise that fitness has moved beyond being a purely bricks and mortar sector – and not only for those who seek their fitness programming and advice online.

Even gym members don’t necessarily want to exercise exclusively in the health club environment. They enjoy the in-person experience and benefit from the expertise encompassed within their club… but they also want elements of that experience and expertise to be available to them outside the club.

This is where the new Wexer Web Player comes in.

This exciting new product has one simple goal in mind: to give your members access to high quality, on-demand virtual classes when they can’t make it to your club. All they need is a log-in and an internet-enabled device – computer, tablet or mobile device.

In just a few clicks, this password-protected web portal allows your members to stream their choice of workout from Wexer’s extensive library of pre-recorded virtual group exercise classes. With over 500 different classes available and more set to be added all the time – all led by the best instructors from around the globe – the Wexer Web Player is the portal to a world-class fitness experience, wherever your members may be and whenever they choose to work out.

For members, it offers a seal of approval: a premium online experience that mirrors the quality and expert programming they expect from their trusted fitness provider – their health club. It also provides yet another source of workout inspiration for those training on their own in your club.

For non-members, it’s a chance to test-drive a club via a quality-guaranteed online product – a first step towards full membership.

Whether you’re new to virtual fitness and want to explore options to ‘own’ the out-of-club fitness space, or an existing Wexer customer who wants their members to enjoy a seamless experience from club to home and everywhere in between, this password-protected web portal offers a simple yet elegant solution.

To discuss how the Wexer Web Player could complement your business, please email info@wexer.com

Digital fitness: Why you shouldn’t plan 2019 without it

Are you busy planning for 2019?

What will you be putting in place to convert those new arrivals in January, to help them shape an exercise routine that works for them, and to retain them in your community over the long-term?

Whatever other solutions you might be proposing for these age-old challenges, consider this: digital is the one truly indispensable part of the jigsaw.

Let’s start with virtual classes – shown to be a decisive factor for those choosing which gym to join. They’re also a great stepping stone into live classes for anyone initially lacking confidence in the group exercise environment. And, of course, group exercise has been shown time and again to boost retention; what better way to drive member engagement than through a world-class, round-the-clock class schedule? Virtual fitness really is a sales conversion, routine-building and retention-boosting tool all rolled into one.

And the opportunities presented by digital don’t end there, with numerous in-club and remote opportunities to enhance the member experience.

Indeed, tech can sit behind every member touchpoint, in turn shaping everything from the way we speak to them through to the products we design for them and the way we deliver those products.

Digital memberships, for example, allow clubs to open up their services to members wherever they are and whenever they want to train – a great way to retain those who question their ability to make it to the club regularly. The club remains the hub of expertise, advice, content creation and in-person experiences; the mobile phone becomes the portal through which all of this is available whenever members can’t make it in person.

Meanwhile, imagine a scenario in which a series of beacons in your club connect with the user data gathered by your app. The outcome: highly targeted messages that are so personalised to the member that they act as a health club concierge service. It’s a great way of saying to the member: ‘We know you, we understand your needs, we’re here to help.’ The member’s response: loyalty to their club because they feel looked after.

So, digital fitness isn’t just a ‘nice to have’ add-on. It’s a vital tool in staying ahead of the competition – indeed, in staying relevant to consumers at all in a world where the personalisation and 24/7 access are expected.

And the market agrees: Wexer’s customer base grew by over 300% in 2018 and expanded across 5 additional countries.

Don’t get left behind.

Make 2019 the year you go digital.

To find out more about embracing digital in 2019, contact the Wexer team here

 

A virtual class for everyone as Wexer diversifies its offering

Today we’re celebrating two firsts for Wexer.

#1 – The arrival of our first specialist classes

This month sees us launch specialist classes for two audiences with very specific training needs: pre- and post-natal women, and golfing enthusiasts. But these are just the first of what will be a growing collection of specialist classes: this exciting new category will be further developed over the coming months, opening the doors of virtual fitness to an ever more diversified audience.

#2 – The launch of our first German language classes

We’re determined to create a virtual fitness offering with global appeal. With English and Spanish classes already available, we’re excited to announce our first German language classes, launching this month. And yes, we’re always on the lookout for great content in other languages too…

It’s all part of our mission to harness the power of technology to create the perfect workout solution for everyone, whatever your needs or interests.

Let’s take a look at today’s milestones in a little more detail.

Our new GOLFit classes are delivered by Nicole Cavarra, a professional golf coach for over 23 years, as well as a certified fitness trainer and golf conditioning specialist. Nicole believes that, to play golf well, you first have to teach your body to move with strength, efficiency, balance and control – and this is what her GOLFit classes are designed to do.

Shot in situ on golf courses and embracing a range of disciplines from HIIT to stretching, GOLFit classes are united in their ultimate goal: to develop your body’s natural movement patterns and athleticism as the basis for an optimised golf swing and consistency in your game.

Meanwhile, Move it Mama classes – created and fronted by German film star Birte Glang – are available in both English and German. Once again, there’s a variety of workout options available in this collection, from pilates-based core workouts to HIIT – but all are carefully designed around the specific needs of pre- and post-natal women, and all have been created in collaboration with obstetricians, dulas, midwives and certified personal trainers to ensure the utmost safety for participants.

In addition, though glamorous she may be, Birte leads by example: in many of the Move it Mama classes, she’s pregnant herself – a huge vote of confidence for all soon-to-be, or recent, mothers.

GOLFit and Move it Mama will launch on the Wexer platform this month, and will be available as in-club virtual classes and on the Wexer Mobile app.

 

For more information, please email: karen.mason@wexer.com

Know your customer

Imagine you’re standing in a health club that’s performing at its absolute optimal level, hitting every KPI that’s been set. Look around you. What’s happening in that club?

The gym floor is full – but not so full that customers are having to queue for equipment and becoming disgruntled. Satisfaction levels are high – and word-of-mouth recommendations with it.

Staff are chatting to members, and members among themselves, with a real sense of community – and loyalty – in place.

The perfect group exercise timetable is delivering exactly what members want, when they want it.

Revenues are strong, not only through monthly fees, but also through high take-up of personal training and strong performance in other secondary spend channels.

… This may not be the full picture, but you get the idea. This is a club that’s firing on all cylinders.

So, what would you say if I told you all the above is entirely achievable, provided you really, really know your customers – not just pen portraits based on a simple needs analysis, but deep insights gleaned from actual behavioural data?

If you think that’s a bit of an over-promise, let’s revisit the above scenarios.

 

The gym floor is full – but not too full

This club knows exactly what its members do when they’re in the club, and it’s geared its offering accordingly – equipment mix, gym layout, peak times, pricing strategy.

In fact, it’s so confident in member usage patterns that it’s able to gear its marketing around them, carefully managing yield to ensure the club is performing to capacity at all times.

 

Staff are chatting to members, and members among themselves

Staff know what makes each and every member tick, so they know exactly how to talk to them, what to say to motivate them, what additional information might be valuable to them… And in turn, knowing the instructors add value in this way, members are more willing to take off their headphones and engage.

This club is well aware of the contribution staff-member interaction makes to member retention, so it ensures its staff know exactly what to talk to members about.

By understanding individual members’ interests, the club is also able to direct them to activities they know they’ll enjoy – activities where they meet like-minded people, make friends and further cement their bonds with the club.

 

The perfect group exercise timetable is in place

At this club, a timetable combining live and virtual classes ensures members get what they want, when they want it – even during off-peak times.

Even more importantly, by accurately tracking attendance of all classes and understanding usage patterns, the club is able to continually refine the studio schedule to keep members happy and classes full.

A particularly high proportion of members are engaged with group exercise too, because the club analyses data on broader member interests – including current non-GX-ers – to develop new ideas for the studio schedule, getting more members involved in this retention-boosting activity.

 

Revenues are strong

In this perfectly-performing club, yoga apparel sells brilliantly because it’s advertised to members who attend yoga classes; post-workout protein shakes fly off the café shelves when promoted at the end of a tough HIIT class; personal trainers fill all empty slots by promoting their services to those struggling to achieve their targets…

 

Put simply, the club knows that the more data it collects – the more it knows about its members – the more it’s able to personalise… and that this personalisation is of direct value to its business, as well as to members.

 

Over to you…

If you want to emulate this, there really is just one option: harness technology and embrace data.

Imagine a scenario where a member walks into your club and, thanks to all the data you’ve gathered through your white-labelled Wexer Mobile app, you know all about them: what they like doing, what associated needs they might have, what they’ve purchased in the past.

This can then be mapped against the products and services on offer in your club that might tick the box for them today. Throw in a few beacons and all this can translate into personalised recommendations popping up on members’ phones (to complement their conversations with your staff). These highly targeted ads boost member engagement by being helpful, not pushy –­ pointing someone towards a special offer on their favourite juice, a PT package to get them ready for their forthcoming holiday (which you know about), money off new boxing gloves for the combat class they’ve booked, or simply recommending other activities you think they’ll like.

They also generate valuable secondary revenue for the club.

People often say tech is impersonal, but when used properly that’s far from true: it’s the primary source of member data, and the primary facilitator of personalisation. Ignoring tech is the thing that will render your product impersonal.

 

For more information please get in touch here

Meliá Hotels International guest satisfaction soared with Wexer

Why did Meliá Hotels International decide to review its fitness provision?

“If you look across the whole fitness sector, things are changing,” says Robert Louw, Wexer’s Head of European Business Development. “Meliá recognised this. Just as health clubs around the world are looking to give more to their members – more variety, more choice, more flexibility, more innovation – so Meliá Hotels International wanted to evolve its fitness provision to reflect current trends.”

He continues: “In many ways, the need for revitalisation of the fitness space is even stronger in the hotel sector. Guests are increasingly selecting their hotels based on the in-house wellbeing offering, so innovation in this area has the potential to set your business apart, driving up satisfaction scores and repeat business.”

 

Why was Wexer’s virtual fitness offering seen as the solution?

“Hotels are 24/7 businesses, so they need a 24/7 fitness solution,” continues Louw. “Customer expectations are also rising fast when it comes to the quality of a hotel’s fitness provision – this needs to be at least as good as the gym they use at home.

“Wexer’s virtual platform was therefore seen as the perfect solution: a wide range of group exercise classes, all led by world-leading instructors and filmed with great production values, to bring energy and motivation to the studio at any time of the day – without the need for any staff. It’s the perfect model for a hotel business.

“In addition, Meliá already had small studio spaces – around 25-30sq m – which was used only occasionally, for activities such as yoga or relaxation. The hotels were keen to get much more from these spaces. Offering virtual classes was the ideal solution, both in terms of yield management of the studio, and in terms of guest choice and service standards.”

 

What specifically has been done?

Over the last year, Meliá Hotels International has piloted in the INNSIDE Brand, Wexer’s virtual class system at two of its hotels – in Palma, Mallorca and in Hamburg, Germany.

Classes are available on-demand, which means guests can select exactly the class they want to do, at any time of day or night; even if you’re jetlagged and want to work out at 4.00am, there are hundreds of great group exercise classes to choose from. This service connects perfectly with the lifestyle of the INNSIDE costumers, who want to be able to keep their routine while they are travelling.

 

With what impact – what results have been seen?

The results have been notable.

The average guest satisfaction score for the gyms at Innside by Meliá Brand is 78.6%, which of course is already quite good.

However, across the whole brand, the average satisfaction score for gyms that doesn’t have Wexer is 76.8%; the overall average noted above is pulled up significantly by INNSIDE Hamburg and INNSIDE Palma Bosque, where the gyms achieve satisfaction scores of 84.5% and 88.4% respectively.

And when asked specifically about satisfaction with Wexer’s virtual classes, the average across the two pilot gyms is a whopping 85.5 per cent.

User feedback has also been very positive, with reviews on the likes of TripAdvisor and Booking.com raving about the virtual classes, the “modern studio” and the 24-hour gym that “offered everything needed”.

“The wellness offer of the INNSIDE brand has reached a turning point due to Wexer: we are now able to offer a quality 24/7 product with a wide range of gym classes; something long sought after by our customers. Nowadays, travelers want to maintain their exercise routine whether travelling for business or other. Wexer has enabled us to discover this need in an innovative and professional way.”

Ignacio Alastuey, Director – Brand Experience Worldwide, Melia Hotels International

 

So, what plans to evolve or roll out Wexer’s virtual offering? 

Off the back of this highly successful pilot, Meliá Hotels International is now committed to installing Wexer in every new-build site of the INNSIDE Brand, as well as in every renovated site with the potential to incorporate a studio space.

The offering is also set to be refined slightly, to even better meet the specific requirements of a hotel. Louw explains: “We’re working with Meliá Hotels to identify the most popular classes among its guests. While regular gym users will benefit from the 800+ classes available on the Wexer platform, and will quickly familiarise themselves with the navigation, hotel guests may only be there for a night or two. What they therefore need is a streamlined menu that focuses on the most popular classes, making it even quicker and easier to use.

“We will also be working with the hotels to enhance the physical offering, steering towards premium installations and ensuring all the essentials – yoga mats and so on – are available for the menu of classes being offered. The great results of this pilot show it’s well worth the extra investment.”

 

For more information about our virtual fitness offering please get in touch here

 

The cycling classes that use AI to generate the perfect virtual footage

Designed by your instructors, powered by Intelligent Cycling, delivered by Wexer.

 

A cycling workout that’s designed and led by your usual favourite instructor, but where the entertainment factor is taken up a notch thanks to the virtual reality journey unfurling on the screen at the front of the class? That’s a big tick in the box for your member experience.

 

Being able to provide this through the same robust, reliable Wexer technology that the world’s leading operators already depend on for the delivery of their virtual classes? That’s a big tick in the box for the glitch-free operation of your club – and with it member satisfaction.

 

And all this will be possible very soon thanks to a new partnership between Intelligent Cycling and Wexer.

 

This partnership will make the Intelligent Cycling app – and all its functionality, including instructor-led builds – available within a new, enhanced version of the Wexer Player that will feature a section specially designed for apps.

 

So how does it work?

 

Say you’re an instructor who has a cycling class to run – in a few hours, tomorrow, whenever. You log in to a password-protected portal where you’re offered the choice of a number of pre-set classes – but also the option to build your own class. You get to choose what intervals to do and at what intensity. You can even link up with Spotify, or your own music library on Dropbox, to create the perfect soundtrack.

 

Intelligent Cycling then takes this and turns it into a magical Journey, using artificial intelligence (AI) to overlay futuristic footage that directly correlates with the intensity of your workout: hit a tough interval, for example, and you’ll see the track suddenly rise ahead of you into an uphill climb.

 

Once you’re in the club delivering your class, this Journey is shown on the big screen at the front of the studio. Every participant is drawn into this virtual world – one that perfectly complements the direction and words of encouragement coming from you. The combined effect is so motivational, so engaging, that members don’t even notice how hard they’re working.

 

And if you decide it was a particularly good class, you can select it again the next time you log in – but the system will overlay different visuals, so it feels like a totally different class to avoid any boredom setting in among the members.

 

So far so good, and something users of Intelligent Cycling have always been able to do.

 

But whereas previously these Journeys tended to be delivered via an internet-connected laptop in the studio – with all the risks of disruption and disconnection that comes with it – now each instructor-built class will be loaded and ready on the world-class Wexer player, just waiting to be played, seamlessly and without interruption.

 

Not only that, but if you want to offer Intelligent Cycling as a self-contained virtual class – not requiring an instructor – this is also possible. Five such virtual classes are already available on the Wexer platform, with more to come.

 

And, of course, you’ll also benefit from the 900+ other amazing virtual classes available through the Wexer platform.

 

It really is the best of both worlds: enhanced live classes, and a world-beating selection of virtual classes.

 

For more information about these classes please contact morten@wexer.com

MegaMace & Wexer: Creating virtual superstars

Great group exercise instructors inspire high levels of member loyalty. That much is well known.

Until now, though, it’s been assumed that such loyalty can only really be built up via direct personal relationships – that is, in live instructor-led classes.

That assumption is now being challenged by premier fitness production studio MegaMace – the producer of high quality virtual classes for such well-known brands as Cyberobics, Beach Body and Daily Burn. In a brand new venture that will see MegaMace create its own virtual class content, the virtual instructor will be put centre stage. The objective: to bring the virtual class experience as close to a live class experience as possible, by creating a sense of direct and personal connection between instructor and exerciser.

Gone are the distracting backgrounds and the backing troupes of additional instructors. In its place, an attractive but simple workout space in which the on-screen instructor is the absolute focus – and the end user feels the instructor is absolutely focused on them.

The style of instruction is very personal – not only the way the films are shot, homing in on the instructor, but in the way the instructor interacts with the camera, talking directly to the end user in a continual chat of instruction and advice, interweaved with personal stories and anecdotes.

It really is as if it’s just you and the instructor, and it’s hoped exercisers will therefore begin to choose their virtual classes based on instructor loyalty – not just class content – in exactly the same way people follow their favourite live instructors, whatever classes they instruct.

Available exclusively through Wexer and due for imminent launch, MegaMace classes will span a wide range of disciplines. The first collection, known as The LOFT SERIES, will feature 15 classes – pilates, cycling, boxing, conditioning and HIIT – to introduce users to the MegaMace approach.

Further collections will follow, with 20 new classes set to launch every quarter, including some progressive courses.

For further information, please contact karen.mason@wexer.com

Loyalty is dead. Long live relevance.

“Marketers need to stop focusing on loyalty and start thinking about relevance,” declared a recent Harvard Business Review article.

We couldn’t agree more. It’s why our goal at Wexer has always been to help bricks and mortar health club operators remain relevant in an increasingly digital age.

By ‘relevant’, we mean ensuring club operators remain at the very heart of the fitness experience – the first port of call for all things fitness – even as digital competition grows and fitness consumption throws off all shackles of geography and time.

We mean staying in business.

You can read the full Harvard Business Review article here, but we wanted to take a look at precisely how the health club sector can achieve this shift towards relevance.

 

Be in the moment

As the article explained: “Everyone’s needs vary depending on time and context. And with today’s technologies, companies now have the ability to see and act on these fluctuations in the moment. Customers are increasingly expecting all companies to do just that.

“In this new era of digital-based competition and customer control, people are increasingly buying because of a brand’s relevance to their needs in the moment.”

Hear hear.

Today’s fitness consumer expects a fitness provider to provide content that’s relevant wherever they are, no matter if that’s in a health club, at home, outdoors…

That’s world-class, able to compete with anything else they can find on the market.

And that caters to their every fitness need, whatever the exercise moment, environment or mood that takes them.

Variety and quality of content – all accessible 24/7 – is therefore key if clubs are to remain relevant to fitness consumers. Because people don’t only want to work out in the gym, during gym opening hours. You have to be there for them, with relevant content, in the moment when they want you. Fail to deliver and they’ll look elsewhere.

The problem is, many gym operators continue to see themselves as just that – gym operators. Which brings us to our next point…

 

Channels to market

“To succeed in this era of relevance, marketers and companies must be continuously willing to abandon the old. As new technologies shift customer journeys and expectations, they can (and should) also enhance companies’ abilities to engage with customers in the most relevant ways.”

Again, we’re quoting the Harvard Business Review, but these words could just as easily have come from our own blogs and posts over the years.

Perhaps the biggest challenge to the survival of health clubs is the blinkered view that they are just bricks and mortar clubs. After all, exercise is everywhere nowadays, whether it’s streamed videos or social media influencers, fitness apps or online weight loss programmes. No surprise, then, that the internet is now the first port of call for many of those looking for fitness programming.

The way for gyms to stay relevant in this digital world? Embrace the delivery channels your consumers choose to use. These channels might be physical or they might be technological, but you need to assess every single option and make the appropriate choices for your target market.

 

Think big

All of this requires a shift in mindset – a new way of looking at what health clubs’ product actually is.

The Harvard Business Review article explains how, to drive deeper relevance among consumers, some companies have shifted from a product-focused mindset to a platform approach. It names Under Armour as a good example – a company that sees itself not as a mere sports apparel manufacturer, but as the provider of a connected fitness ecosystem.

Why shouldn’t a health club do similar? Rather than simply being a physical location in which workouts can be done, why not become a platform through which fitness enthusiasts can access everything they need, from advice to products to workout content?

After all, do all those online fitness providers have the same level of expertise and know-how as the instructors and personal trainers at your gym? Quite possibly not.

All of which means there’s an opportunity for gym operators here: one that involves sharing knowledge and programming via new, digital channels. Create a fitness resource that people can trust – truly credible fitness content and guidance, all delivered by undisputed experts – and your gym will no longer be just a fitness facility. It will be a fitness platform.

 

Personalisation

To become what the Harvard Business Review calls “a living business” – one that achieves a profound degree of relevance – it recommends companies expand their thinking beyond the original four Ps of marketing (product, price, place, and promotion) to include five additional Ps: purpose, pride, partnership, protection, and personalisation.

It names SoulCycle as a shining example of a company that has achieved this, but acknowledges many companies will struggle to deliver all of the Ps at once. So let’s pick out just one P that we believe is fundamental to relevance and continued success: personalisation.

As the Harvard Business Review explains, consumers want businesses to convey “exactly the right message, experience or offer… in exactly the right context”. In fitness, that might currently mean bespoke fitness experiences and programmes that reflect the individual’s goals, preferences, interests, progress to date – but this is just the beginning. Indeed, we foresee a time when we can harness digital memberships, delivered through our Wexer Mobile app, to track and react to every fitness decision a member makes, offering them relevant content to keep them engaged and motivated at every step of their fitness journey.

Quite simply, technology is the primary way to personalise at scale: health club operators must embrace the power of digital to personalise the experience.

 

 

We’re launching brand-new technology

We have a few new exciting tech releases in the pipeline for the coming months. Here’s an overview of what to expect:

 

Wexer Count:

You may already be familiar with our Wexer Count technology which allows you to quantify your studio usage with a robust sensor that provides data on your live and virtual classes. We now have a brand-new updated version with easy plug and play installation and 99% counting accuracy.

 

Web Player:

Our brand-new offering the Wexer Player will allow members access to high quality GX classes either at home, at work, or when travelling abroad. Reinforce relationships with members beyond the club walls. • Perfect for use without equipment

 

Wexer Circuit:

Our new offering the Wexer Circuit provides a multiple screen solution for the freestyle/functional area of your gym. It allows you to create custom circuit training workouts using the extensive Wexer exercise library.

 

More details on these products will be coming soon but please send any enquiries to info@wexer.com